With worldwide box-office grosses totalling $274 million since its premiere in August of last year, The Expendables can be classified as a modest blockbuster. The film also did well on file-sharing networks such as BitTorrent, but thus far without any direct revenues. In an attempt to cash in on these unauthorized downloads, the makers of […]

R.E.M.’s upcoming album Collapse Into Now is coming in March, but the band is already getting the buzz going with a little crowdsourcing experiment. A couple days ago, the album’s producer released some tracks from the song “It Happened Today” in files that can easily be imported into Garageband, the music mixing software that comes […]

The value of a sound strategy is still a dim second in advertising briefs but smarter brands are catching on. Audi achieved sonic branding two years ago, with its sport for the A5 sportback —a steady, pumping heartbeat, breath and a piano as seen (and heard) above.
Last month, in an industry first, Unilever brand managers for […]

Popular Internet radio service Pandora is tuning up for an IPO later this year. The company outlined its plans for an initial public offering of stock in a Friday filing with securities regulators. The documents indicated Pandora will seek to raise $100 million, although that figure can change as bankers gauge investor demand. A target price for the […]

Although going it on your own was all the rage in 2010, reality has shown that the majority of artists still need a team around them to reach any substantial level of awareness, sales, and revenue. However, this team doesn’t necessarily need to resemble the traditional record label department structure. For many artists, surrounding themselves […]