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Non-traditional marketing partnerships help rejuvenate a deflated music industry.

By NEKESA MUMBI MOODY, AP Music Writer – Wed May 25, 10:30 am ET NEW YORK – The release of a pop star’s album usually comes with the typical cross-marketing splash — strategic magazine covers, a few major TV appearances, and perhaps a cosmetics or fashion deal to remind the public a new project awaits. […]

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Clear Channel remains Ignorant of Pandora Appeal

Pandora has been one of people’s favorite online music websites. It has established itself as the “Google of music,” its easy to use and its the top go to place for people who want to listen and discover new music. Not only that, but if you’re listening to your favorite song on Pandora, it will […]

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Katy Perry’s Twitter Tirade About Product Placement: An Executive Weighs In

Even though product placement has become standard in music videos, Katy Perry recently felt the need to take to Twitter to defend it. After a Perry tweet last week that some in the media interpreted as criticism of product placement in Britney Spears’ new video for “Hold It Against Me,” Perry posted a five-part message […]

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Thanks Dr. Dre And Gaga: Celebrity Endorsements Boost Headphone Sales

Celebrity endorsements are behind increases in headphone sales, says a new report by market-research company the NPD Group. That’s good news for artists with headphone lines such as Dr. Dre, Lady Gaga, Justin Bieber, Ludacris and Diddy. Last year, headphones that cost $100 or more accounted for 3.5% of the market, up from 2% in […]

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Radio Promotion – The Secret To Your Music Success

So to get us on the right track, let’s ask the right questions. When should I embark on a Radio Promotion campaign? There are 2 distinctions I need to make here. (1) The record promotion is carried out by the band/artist/label and (2) the Radio Promotion is carried out by the plugger who is paid […]

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