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Katy Perry’s Twitter Tirade About Product Placement: An Executive Weighs In

Even though product placement has become standard in music videos, Katy Perry recently felt the need to take to Twitter to defend it. After a Perry tweet last week that some in the media interpreted as criticism of product placement in Britney Spears’ new video for “Hold It Against Me,” Perry posted a five-part message […]

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Thanks Dr. Dre And Gaga: Celebrity Endorsements Boost Headphone Sales

Celebrity endorsements are behind increases in headphone sales, says a new report by market-research company the NPD Group. That’s good news for artists with headphone lines such as Dr. Dre, Lady Gaga, Justin Bieber, Ludacris and Diddy. Last year, headphones that cost $100 or more accounted for 3.5% of the market, up from 2% in […]

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