Apple Signs Another Major Label In Push For June 6 Cloud Music Launch

Apple Beats Labels Again Apple is closer to announcing a licensed cloud music service during its Worldwide Developer Conference on June 6th, now that EMI has joined Warmer Music Group in licensing a proposed cloud music service, according to CNet. Several sources also report that deals with UMG and Sony are very closed to being […]


Apple in talks to improve sound quality of music downloads

Apple and other digital music retailers are in discussions with record labels to improve the quality of the song files they sell, executives involved in the talks say. As a result, online music stores could eventually offer songs that sound truer to their original recordings, perhaps at a premium price. Professional music producers generally capture […]


Sonic Branding at MIDEM and beyond

The value of a sound strategy is still a dim second in advertising briefs but smarter brands are catching on. Audi achieved sonic branding two years ago, with its sport for the A5 sportback —a steady, pumping heartbeat, breath and a piano as seen (and heard) above.
Last month, in an industry first, Unilever brand managers for […]