Non-traditional marketing partnerships help rejuvenate a deflated music industry.

By NEKESA MUMBI MOODY, AP Music Writer – Wed May 25, 10:30 am ET NEW YORK – The release of a pop star’s album usually comes with the typical cross-marketing splash — strategic magazine covers, a few major TV appearances, and perhaps a cosmetics or fashion deal to remind the public a new project awaits. […]

Read more...

Apple Signs Another Major Label In Push For June 6 Cloud Music Launch

Apple Beats Labels Again Apple is closer to announcing a licensed cloud music service during its Worldwide Developer Conference on June 6th, now that EMI has joined Warmer Music Group in licensing a proposed cloud music service, according to CNet. Several sources also report that deals with UMG and Sony are very closed to being […]

Read more...

Warner Music $3 Billion Buyout Could be Done this Week: Source

Final buyout bids for Warner Music Group are due on Monday and the company could be sold by the end of the week in a deal valued at over $3 billion, according to a person familiar with the matter. The third round of bids is led by two competing financial groups Len Blavatnik’s Access Industry […]

Read more...

Netflix: A Subscription Model the Music Business Should Aspire To

If the record industry wants music subscription services to become mainstream products, it should pay close attention to the factors behind growth at Netflix. In the first quarter of 2011, the online video rental service added 3.6 million subscribers, to finish with 23.6 million. To put it another way, the company’s subscriber numbers increased 69% […]

Read more...

Facebook Deals Takes on Groupon, LivingSocial

Jumping onto the bandwagon created by Groupon and LivingSocial, Facebook today is unveiling a local discount program for vendors called Facebook Deals. The service will launch on a test basis in five cities: Atlanta, Austin, Dallas, San Diego and San Francisco, according to a report in the New York Times. Like its rivals, it will […]

Read more...
 Page 9 of 16  « First  ... « 7  8  9  10  11 » ...  Last »